Apple is a unique company in that the art and the science sit together very nicely. There's an appreciation for both sides of the brain.
Brands mean different things for different generations.
Obviously, as a marketer, I love to work with brands that aren't static, that have life and personality.
When I was growing up, the brands that were most powerful were people brands, like Michael Jackson or Madonna. They stood for something that, perhaps, wasn't wholly who they were, which then became an image that they sold. That's still a brand to me.
I've been told that I overshare. Sometimes I get criticized for it, but how else would I be if not all of me?
I have known Tiffany R. Warren for many years, and we have always shared the goal to promote diversity and inclusion in the creative industries.
I'm following the path that was destined for me.
Bringing your whole self to work is the mantra for me as I sit in my office and do the work, and it's also the mantra as I look out at the community that I'm trying to brand for Uber.
I don't know if I'm ever considered a part of the community I'm in.
It's very personal to me and doesn't work for everybody, but what I have found in my experience is that when I make pro and con lists, it's usually because I am trying to talk myself out of a good idea or talk myself into a really bad one.
Everyone is going to be skeptical if they don't know what is happening.