Veterans tend to want to be ultra-prepared. They want to know everything they possibly can before running for Congress. That's great... but don't undersell yourself.
What I've always tried to do is undersell and overdeliver.
Goodwill is the only asset that competition cannot undersell or destroy.
Good will is the one and only asset that competition cannot undersell or destroy.
You just have to make sure the model you're working on does not undersell your product.
I generally sell my records online or at the show. You can undersell the distributor and the stores, and people know what they're getting cause they've just seen you live.
