Boredom or being sick of what you've done before is a big part of being in a band.
I never thought about writing a novel until I was 13, and that happened by chance. I was on school holidays, and I was bored, and I thought I just wanted to do something to occupy myself instead of asking, 'What can I do, mum? Entertain me.' I started, and it really just took over, and I realised, 'Wow, this is an amazing experience.'
Our competition has always been anything that is wasting your time when you're bored at work. In a broad sense. We want people to come to reddit to find out what's new and interesting online, but we realize they usually do this when they should be working or perhaps when they start or when they end their day. And that's always been the goal.
I've always been terrified about being bored. I always think being bored is the worst thing. The only strategic decision I ever made as an actor was to try and make each job as different as possible.
Sometimes we get bored and want to shake up our format. It's a luxury we have on public access - no one cares about us. It literally doesn't matter if we fail, so sometimes we try to go really big and out of the box.