I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want.
We were looking for representation that was creatively and commercially in synch with our core DNA. The team at WME understands where we're going, and we're looking forward to taking our company to the next level with them by our side.
I believe as human beings we are out of balance, out of synch with the earth.
I think, in general, when you're doing comedy, you're having a good time regardless of the comedy table tennis that you're playing. I think you want that, too: you're rooting for two characters to be together, and you should feel that even when they're angry at each other, they're still in synch with each other.
Why would you invest in a company which is out of synch with the needs of society, that does not take its social compliance in its supply chain seriously, that does not think about the costs of externalities or of its negative impacts on society?
In whichever way my music can get out there, I'm just like, 'Sure.' It's also through the TV synch licenses that I've been surviving. I don't really make money through record sales. I used to be really picky: 'No, I don't want it to be the song of a commercial,' but nowadays it's what you need to do to get the song out as much as you can.
There's a long history of people who spent that $300,000 on their first film and weren't quite ready, and then they never did it again 'cause they were out of synch with where they were, and they would never raise that money again.
There are things you do that just come natural, and sometimes those are amazingly in synch, and sometimes they're horribly out of synch, and you're like, 'Ooo! That wasn't very good tonight.' Most of the time, it's just on.