It is no surprise that companies do not often respond to moral pressure alone. We need to hit them hard in their pocketbook and on their balance sheet. We need to show them that their stock prices will be affected if their actions encourage Iran's nuclear weapons ambitions.
I don't think what's in my pocketbook matters.
Every time I look at my pocketbook, I see Jackie Robinson.
Obi-Wan: These Kaminos, are they friendly?
Dexter Jettster: That depends.
Obi-Wan: Depends on what Dex?
Dexter Jettster: On how well your manners are, and how big your pocketbook is.
