Digital imaging is as much about chemistry as it is about semiconductors.
Digital imaging allows both groups to rise above the limitations of mess and clutter and mechanics, and apply our talents to creating images limited only by our imaginations.
When someone takes their existing business and tries to transform it into something else - they fail. In technology that is often the case. Look at Kodak: it was the dominant imaging company in the world. They did fabulously during the great depression, but then wiped out the shareholders because of technological change.
The same stimuli in the world can be inducing very different experiences internally and it's probably based on a single change in a gene. What I am doing is pulling the gene forward and imaging and doing behavioural tests to understand what that difference is and how reality can be constructed so differently.
Films are wonderful but they do fix an identity. I can't read 'Pride and Prejudice' anymore, for instance, without imaging Colin Firth as Mr. Darcy.
The most important thing in imaging for me is the dynamic range. The dynamic range means the tones that you can capture from highlights to dark and the bits, the depth of color that you can capture.
It takes a huge amount of effort to move from a successful high-tech prototype to broader adoption of an imaging technology.
There are estimates that 2 to 3 percent of cancers in the U.S. each year are engendered by exposure to repetitive imaging.