I was shooting a bikini promotion in Mahe in the Seychelles in 1980 when there was a military coup and I, along with a roomful of other people, ended up being kidnapped and held hostage at gunpoint in a windowless room with no ventilation for 36 hours.
In Tehran, the 444 days of the Iran Hostage Crisis was the first world event in which you could literally have live events beamed into your living room. Now, every world event plays out on its own, and as a media event.
The No. 1 rule in any negotiation is don't take yourself hostage. People do this to themselves all the time by being desperate for 'yes' or afraid of 'no,' so they don't ask for what they really want. Instead, they ask for what they can realistically get. I've heard many people say, 'Well, that's a non-starter, so we won't even bring it up.'
In my years as the FBI's lead international kidnapping negotiator, I learned an important fundamental lesson: Hostage negotiation is often nothing more than a business transaction.
The saddest moment as Prime Minister is writing letters to families who have lost loved ones in Afghanistan or those who we have tried to help in hostage situations but it hasn't worked out.