No matter how invasive the technologies at their disposal, marketers and pollsters never come to terms with the living process through which people choose products or candidates; they are looking at what people just bought or thought, and making calculations based on that after-the-fact data.
You really have to understand this isn't a business where you sit in the back room and do calculations - you have to be very concerned about employees and customers, because that's really what's going to bring you success.
To make Europe more effective is a worthwhile objective. To make Europe less important in your calculations is a big mistake.
There was a project at Lawrence Livermore National Labs where many years ago they went down this path for scripting and controlling very large numerical calculations.
All conventional wisdom has an element of truth to it, but good design requires more than an element of truth - it requires an ensemble of correct assumptions and valid calculations.
My comedy doesn't come from any calculations and studies.
In any crass political calculation, drilling for oil will always win more votes than putting a price on carbon. But if I recall what I was taught in fifth-grade American government class, we elect presidents to do more than crass political calculations.
I know I'm not some matinee idol, but I think we're sold this bill of goods by the media, which says that only the most beautiful and dashing people can become movie stars. So when someone like me sneaks in, they have to redo the calculations.