In a world where audiences listen for attitudes rather than arguments or information, speakers must feel the pressure to posture rather than engage.
There are as many attitudes to cooking as there are people cooking, of course, but I do think that cooking guys tend - I am a guilty party here - to take, or get, undue credit for domestic virtue, when in truth cooking is the most painless and, in its ways, ostentatious of the domestic chores.
China and the U.S. are two societies with very different attitudes towards opinion and criticism. In China, I am constantly under surveillance. Even my slightest, most innocuous move can - and often is - censored by Chinese authorities.
Since the global economic crisis began, the change in global attitudes is clear to see - and I think it is pitiful. Barack Obama came to China and he is probably the only president of the United States never to mention the words 'human rights' in public.
When I watch 'Mad Men' and I see the patronising attitudes to women that are so shocking for all of us to watch now, I feel that I've lived and see the same evolution in this regard around disability.
For organisations, flexibility is a must to cope with fluctuations in demand and remain competitive, and people must be able to develop adaptable attitudes to quickly embrace evolving business conditions, new business opportunities, and shifting strategies.
Laws are important precisely because in a democracy they reflect the attitudes and aspirations of those they govern.
As I say, the Animals had a particular concept of themselves as a band. There was an anarchic spirit in it, which was being flattened by commercial designs, attitudes, and needs.
I think if you work with different kinds of codes, attitudes, in the end you have a language. It's like within a person. You are not always the same.