In China, going public has a cachet from a branding standpoint. It will improve our image to ad agencies, government regulators.
Youku Tudou is a hybrid, like combining Netflix and YouTube. Like Netflix, with Youku, which launched in 2005, we syndicate a library of longform content and create original content. The Tudou model started with user-generated content but is increasingly becoming about partner-generated programming.
Youku Tudou has helped transform how media and entertainment-related content is distributed and marketed since our inception.
While we can learn from U.S. models, we certainly can't practice them.
If I hadn't gone to Stanford, I'd be working at P&G now.
If you don't like what you do, you're probably dragging your feet.
If you do like what you do, you're cooperating and sharing.
Back in 2005-2006 when Tudou and Youku were founded, we saw the inflection point with the opportunity to build the leading PC-based video website.
The enhanced features of our ad products would require sufficient understanding from our sales force, advertisers, and agencies. To facilitate this, we have held multiple training sessions internally and road show events externally.
With the scale of our traffic, content library and monetization ability, we are confident to see profitable growth in the future.
