Troy Carter
Troy Carter

The music industry really has to learn a lesson from the tech industry about what scale means at the end of the day and learning how to monetize.

Troy Carter
Troy Carter

It's pre-roll or post-roll on Vevo. The record company makes money off of that, and then it trickles down.

Troy Carter
Troy Carter

I was just a kid in love with hip hop music. I love music. I love the culture. I wanted to be a part of it in any way.

Troy Carter
Troy Carter

When we're looking at strategic partners, it may be that they're larger partners or big corporations or start-ups. But, when you look at Gilt and places like Amazon and Starbucks, they're all places where it's a lot of foot traffic or digital traffic.

Troy Carter
Troy Carter

On the artist side, we made a significant investment in very young artists from the very beginning of their careers and helped them become global superstars.

Troy Carter
Troy Carter

The music industry really is a meritocracy on a creative level.

Troy Carter
Troy Carter

It isn't that every company is going to be successful. The law of averages shows that 80% of companies are going to fail.

Troy Carter
Troy Carter

If you can't see it, you can't be it.

Troy Carter
Troy Carter

The primary plan is to let the music speak for itself.

Troy Carter
Troy Carter

Priyanka and Red One made a great record that we think will stand on its own. People won't buy the music just because she is who she is. We want them to buy it because it's good.

Troy Carter
Troy Carter

We look to find partners whose values align with that of our artists. We also look for unique platforms that the potential branding partner can provide. Sometimes that's distribution, and sometimes it's an advertising platform. Each situation is unique.

Troy Carter
Troy Carter

Backplane will provide a platform and tools for communities to socialize and communicate on a more focused level.

Troy Carter
Troy Carter

Technology has long been the driver of growth in the music business from the invention of lacquers, eight-track players, vinyl, cassettes and CDs.

Troy Carter
Troy Carter

In order to continue the growth, we have to go back to embracing technology and the way that people choose to consume music.

Troy Carter
Troy Carter

I invested in Uber in 2011 when it was only in San Francisco.

Troy Carter
Troy Carter

Fifty-one million likes doesn't mean we're going to sell 51m albums or concert tickets.

Troy Carter
Troy Carter

We called ourselves '2 Too Many' because we only had enough money for one of us.

Troy Carter
Troy Carter

What's important for that person on the other side of the table, and what's important for the client?

Troy Carter
Troy Carter

She was a performance artist calling herself Lady Gaga, who had a European dance-club sound and pop-star aspirations - elements that historically haven't mixed.

Troy Carter
Troy Carter

I am inspired by the diversity of the entrepreneurs that come into 'Shark Tank' and the ability of the show to reach all Americans.