In some way, L.A. respects the young guy that's out there just trying to make it happen, but in some ways, they disrespect that, too.
The folks who rock Uber value their time; they appreciate nice things with a taste of luxury and loathe inefficiency.
Imagine if you put many, many years of your life into something and were passionate about it, and you spent every waking moment putting love into it and trying to make it better, and people didn't understand that. You'd want them to.
What I like to say when you get into something that feels like a bubble or, at least, feels irrational is that you still want to build a company that has a strong discipline, business-building culture.
What I've learned as we've gotten bigger is that it's really, really important for us to take all the opportunities to tell our story, because as we grow and have a bigger impact on cities, if we don't tell our story, somebody else will.
I talk a lot about justice. I'm about it. I'm also about civil disobedience.
We did a year of Uber in San Francisco before we went to a second city. You get those processes down, then you really get started.