Tobias Lutke
Tobias Lutke

I never went to university.

Tobias Lutke
Tobias Lutke

I'm always trying to think of ways to make something more efficient. If I have to do something once, that's fine. If I have to do it twice, I'm kind of annoyed. And if I have to do it three times, I'm going to try to automate it.

Tobias Lutke
Tobias Lutke

At Shopify, we are trying to make things as simple as possible, but for the business owner, it's not unlike starting your own little shop along Main Street somewhere.

Tobias Lutke
Tobias Lutke

I have serious, serious problems with personas - with unauthentic individuals.

Tobias Lutke
Tobias Lutke

It's not a principle unless it costs you something.

Tobias Lutke
Tobias Lutke

Shopify has been a perpetually underestimated company at every point of its history.

Tobias Lutke
Tobias Lutke

You have to put more of a well-rounded company together to make it in Canada, and I hope the Canadian market is going to be known for these well-performing, solid companies that people can rely on.

Tobias Lutke
Tobias Lutke

Being a start-up has nothing to do with the numbers. It's that everyone who works there has the chance to do everything and have an impact.

Tobias Lutke
Tobias Lutke

Growing up, I spent my time doing useless stuff looking at computers.

Tobias Lutke
Tobias Lutke

Why do Canadians sell themselves short? I've never been able to answer that question.

Tobias Lutke
Tobias Lutke

What could be more Canadian than working hard to figure out something new and sharing it with the world? The world wants to hear from us!

Tobias Lutke
Tobias Lutke

Every phase of building a company is really hard.

Tobias Lutke
Tobias Lutke

We need a lot more technically literate people. The computers are the tools that are going to solve essentially all problems, and the people who can use them better will be more effective.

Tobias Lutke
Tobias Lutke

A lot of people have a great business idea; they just need a little push to make it a reality.

Tobias Lutke
Tobias Lutke

It is incredibly powerful if you solve the problem you actually have yourself. It's really tough to develop a good product when you don't have very close proximity to the people who actually use your product. The closest proximity you can have to those people is to be that person.

Tobias Lutke
Tobias Lutke

I got my first computer at the age of 6. To me, it was magic. By the time I was 12, I wanted to know the secrets behind the wizardry, and that started my journey toward computer programming. This was the early 1990s, when computers weren't built for the mass market.

Tobias Lutke
Tobias Lutke

Computers are the most powerful tools that humanity has ever created. Yet, we treat them largely as a black box; as if it were an alien artifact that magically appeared on desks, in homes, and in our pockets.

Tobias Lutke
Tobias Lutke

In my worldview, time is energy that you can invest in things, and money is energy that you can invest. Time has significantly more leverage than money in terms of how much energy you get out of time.

Tobias Lutke
Tobias Lutke

We have a lot of really great companies in Canada, and I think there's always been this fear that 'great' in Canada doesn't mean great on a world stage. We need more self-confidence. We are building incredibly good businesses with incredibly good people, being loyal, dedicating themselves to solving important problems.

Tobias Lutke
Tobias Lutke

I am a worrier. I tend to do something about what I worry about.