Steve Easterbrook
Steve Easterbrook

The progress we have made in a short amount of time gives me confidence we're making the right moves to turn around our business and reposition McDonald's as a modern, progressive burger company.

Steve Easterbrook
Steve Easterbrook

Fear of decision-making is one thing I personally resist, and I'm trying to encourage others to resist as well.

Steve Easterbrook
Steve Easterbrook

Businesses increasingly have to differentiate themselves around their people, as much as their product, because thing are so replicable now.

Steve Easterbrook
Steve Easterbrook

No one likes uncertainty.

Steve Easterbrook
Steve Easterbrook

If the pace of change outside is moving more quickly than the pace of change inside, you get a bit left behind.

Steve Easterbrook
Steve Easterbrook

We are putting the customer at the center of everything we do and are directing our resources towards those innovations and investments that will strengthen our ability to deliver a better McDonald's experience over time.

Steve Easterbrook
Steve Easterbrook

Moving our headquarters to Chicago is another significant step in our journey to build a better McDonald's. This world-class environment will continue to drive business momentum by getting us even closer to customers, encouraging innovation and ensuring great talent is excited about where they work.

Steve Easterbrook
Steve Easterbrook

We're allowing technology to take out the non-value-added manual elements of the McDonald's experience.

Steve Easterbrook
Steve Easterbrook

The counter is a barrier.

Steve Easterbrook
Steve Easterbrook

China and Hong Kong represent an enormous growth opportunity for McDonald's.

Steve Easterbrook
Steve Easterbrook

Many people have strong views on McDonald's.

Steve Easterbrook
Steve Easterbrook

As a parent, I know how difficult it can be to encourage your kids to eat well.

Steve Easterbrook
Steve Easterbrook

People come into McDonald's two to three times a month - to extrapolate that to the cause of obesity is a real stretch.

Steve Easterbrook
Steve Easterbrook

Customers have access to information that gives them much more control over their lives.

Steve Easterbrook
Steve Easterbrook

It is customers that decide if we succeed.

Steve Easterbrook
Steve Easterbrook

We have to hire, retain, and develop the best staff.

Steve Easterbrook
Steve Easterbrook

When you get things right, good things happen.

Steve Easterbrook
Steve Easterbrook

Everyone likes a burger now and then, and that's absolutely fine.

Steve Easterbrook
Steve Easterbrook

There's absolutely no doubt consumers have more choice than ever, and the standards of all that provide food have improved over time.

Steve Easterbrook
Steve Easterbrook

I've never met him, but I love the simplicity with which Warren Buffett describes good and bad businesses and how he makes his investment decisions.