Some people are born for Halloween, and some are just counting the days until Christmas.
You have to want the haunted house to scare you. It completely steals your money to go through with one of those people who shrug it all off, who touch the monsters' faces to show they're fake.
If the main character's not in jeopardy - physical, psychological, emotional, whatever - then you don't have any tension, and you don't have a story.
My uncle Randall always had a book in his hand. He read in the car, he read at restaurants, he read when you were talking to him. He read lots of different things, but mostly it was Louis L'Amour's westerns and contemporary thrillers.
Joe Lansdale is one of the few writers able to write in whatever genre or mode he wants on any particular day. How? He doesn't ask permission. He just steps in, out-writes everybody in the room.
Every time I lock my people in a spacecraft or land them on an asteroid, the blood wells up again, and I'm writing horror. Horror's my default setting. It's also where I prefer to write.
When Ellen Datlow was running the fiction at 'Omni' in the late '80s and into the '90s, I had a subscription. It was one of two subscriptions I'd saved for, the other being 'Spider-Man.' And they each opened my mind and my heart in wonderful ways.
Stories need stupid decisions that, at the time, seem absolutely rational and necessary. Without stupid decisions, the world isn't thrown out of balance, and so there's no need for a 'rest of the story' to balance it back.
If you keep having to dip into the story's past to explain the present, then there's a good chance your real story's in the past, and you're just using the present as a vehicle to deliver us there.
Making people laugh is so much more difficult than making them sad. Too much fiction defaults to the somber, the tragic. This is because sad endings are easy in comparison - happy endings aren't at all simple to earn, especially when writing to an audience jaded by them.
Jeans and sneakers are definitely best for the haunted house. They usually won't let you in with a mask, even. It makes sense. They need to be able to tell who the rubes are. And, sneakers are good because the ground's uneven, and you're running and falling and stepping on the slower of your friends.