Political consultants are pugilists, masters in the dark art of negativity. Which is why it's surprising to hear Democrats such as Steve McMahon and Republicans like Rich Galen urging their presidential candidates to be more, well, positive.
Obama shows no sign of easing up on negativity.
President George W. Bush won reelection in 2004 largely because he was seen as comfortable in his own skin, while rival John Kerry was viewed as a flip-flopping opportunist.
Don't underestimate questions from the crowd; technology has made voters more informed than ever.
Political reporters and political professionals rushed to judgment against Romney because we crave clear, unambiguous story lines.
Somebody must be up and somebody must be down. Trouble is, campaigns are messy, subtle creatures that don't follow convenient narratives.
Once a popular Alaska governor with a modest record of accomplishment, Palin could conceivably revive her reputation in this era of short memories. But it's hard to imagine her name atop the GOP ballot in 2016, when a cast of heavyweights who sat out 2012 will be vying for the nomination.
Shock, confusion, fear, anger, grief, and defiance. On Sept. 11, 2001, and for the three days following the worst terrorist attack on U.S. soil, President George W. Bush led with raw emotion that reflected the public's whipsawing stages of acceptance.
Say what you want to say about the rest of his presidency, including his tone-deaf response to Katrina and a war waged in Iraq on false pretenses, Bush connected with Americans in the aftermath of 9/11 because he looked as frail and unforgiving as we felt.
Obama still has work to do with the vision thing. Convincing voters that he has a credible, practical plan to turn the nation around is a process, not a speech.
The problem, gentlemen, is that Obama is right: The promise of upward mobility is dying in America, and no amount of political demagoguery will fix it.
For a man who has compared himself to Theodore Roosevelt and the nation's challenges to those of the Gilded Age, Obama put forward a tepid agenda.
Part of the problem is voters know relatively little about Romney. And some of what they know about him complicates his task: Romney has a history of flip-flopping on issues, he's extraordinarily wealthy, and he can be tone-deaf about what moves voters. He just doesn't seem comfortable in his skin.
Christie led the way - with a bulldozer. The governor is blunt, brash, and self-consciously authentic, the antithesis to what turns off today's voters: flip-flopping politicians who speak in poll-tested platitudes. Yes, he's the anti-Romney.
Don't kid yourself. President Obama's decision to withdraw 33,000 troops from Afghanistan before he stands for reelection is not driven by the United States' 'position of strength' in the war zone as much as it is by grim economic and political realities at home.
Obama does not need to worry as much as past Democratic presidents about being labeled soft on national security - not after giving the order that led to the assassination of Osama bin Laden. No, his biggest concern is being labeled tone deaf on joblessness and debt.
President Obama is casting his lot in the middle of a debate as old as America itself: Are we rugged individualists pulling ourselves up by the bootstraps? Or are we a nation of community, all connected and counting on one another?