It's easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out-of-date.
Roger Von Oech
Roger Von Oech
Necessity may be the mother of invention, but play is certainly the father.
Roger Von Oech
Remember the two benefits of failure. First, if you do fail, you learn what doesn't work; and second, the failure gives you the opportunity to try a new approach.
Roger Von Oech
It's important for the explorer to be willing to be led astray.
Roger Von Oech
If you make an error, use it as a stepping stone to a new idea you might not have otherwise discovered.
Roger Von Oech
Take advantage of the ambiguity in the world. Look at something and think what else it might be.