One of our missions has been to create an all-natural hair care line that caters to meet the unique needs of multi-ethnic consumers, which has traditionally been an underserved group in the mass market.
I am proud of all of our products across every category we're in - hair, bath and body, face, cosmetics, baby, and men's - because they reflect the highest quality natural, organic, fair trade, and community commerce-sourced ingredients available.
My grandmother was a single mother. My mother's a single mother, and I have four daughters. I've experienced firsthand the challenges of what it is to be a single mother. And many of those challenges are challenges that, if we all just got together and worked together and thought about it together, we could help solve.
We started our company out of a need to survive, but we've built it based on a mission not only to help others survive but to prosper. Because of that, our purpose - to empower people to live more beautiful lives - compels us to keep community at our core.
This natural-hair movement has opened up the door for us to do so many things, for us to have conversations that we weren't able to have. We need this in our communities.
The ability to forget is a prerequisite for an entrepreneur.
Our love of people has always been our motivation and our competitive advantage.
While we have been presented several opportunities to be acquired by multinational corporations, we are most excited that our collaboration with Bain Capital fulfills our commitment to remain an independent family-owned and operated company with a purpose-driven business model that puts community at our core.
My whole life has been about building community, building business in our community, empowering people in our community.
We understand that we, as a brand, have transcended a brand, and we are part of our cultural identity, and there's a responsibility that comes with that.
I've always wanted Sundial Brands to be an inspiration to other minority-owned companies of how a business against all odds can achieve excellence, have significant social impact in our communities, and be successful on a world stage.
We started our company out of a need to survive, but we've built it based on a mission not only to help others survive but to prosper. In fact, we view ourselves as a mission with a business, rather than a business with a mission.
We began Sundial Brands as young entrepreneurs, and as we move forward towards our goal of becoming the number one global family company serving our communities in a way that is aligned with their needs and our core values, we will always be entrepreneurs.
As our company grew and we began growing our family stateside - with heritages ranging from Liberian and Sierra Leonean to Irish, Indian, Swedish, Filipino, German, and beyond - our different cultural influences and walks of life helped us even better understand the criticality of an inclusive point of view.
We want women to have options and not be forced into somebody else's idea of what their beauty needs ought to be.
Madam C.J. Walker was the first person to devise and scale a business model that addressed the hair care and beauty needs of women of color while also challenging the myopic ideals of the beauty industry at that time.
