The one point gamers all hate is the point where they have to put the controller down.
Nintendo, at its heart, is about making us feel younger than we are today.
We don't do things the same way everyone else does. We relish being different. We see that difference as an element that makes us more compelling to the consumer.
Nintendo is about innovation and bringing new and unique game play to the consumer - both the core gamer as well as new gamers.
Whether it's with a 'Metroid' experience or a 'Donkey Kong' experience, we're constantly looking to push the envelope on the IP versus doing sequential small iterations with a particular franchise.
For us, we're clear that, in terms of Nintendo-developed games, we want to bring new experiences from our best franchises to Nintendo Switch, and that's what you see with 'Smash Bros.' and 'Pokemon.'
Our strategy is gaming for the masses.
For Nintendo, we do believe the GamePad is a critical innovation, and we believe that integrated experience with a second screen is something that brings new propositions to the consumer.
If Wii was about gaming for the masses, then think of DSi as creativity for the masses.
'Yoshi's Woolly World' for young families and new entrants into the overall video gaming space, I think, is going to be a hardware driver.
The marketplace is absolutely mercurial. But what I love about our company is that we create a vision, and then we go all in.
With innovation, there is always risk.
One of the key components of Miitomo is that you are connecting with your friends. That is a significant measure to ensure that the user experience is consistently pleasant.
Software drives hardware in this business. We see it time and time again. We saw it with our Wii and DS businesses.
That 'Super Mario' movie from the 1990s... left a really bad taste in the mouth of our developers.
In the end, we don't believe in launching any type of product if it isn't perfect in our eyes.
The Wii had sold a hundred million units globally; the Wii U did not have that same level of success.
There's no doubt that 'Breath of the Wild' is the Switch game I've put the most time into.
We want great third-party titles to achieve mass-market success on Nintendo platforms. We also want the evergreen Nintendo titles to continue to do well.
Nintendo Switch is a home console you can play anywhere, with anyone. Clear. Compelling.
