I haven't made many wedding dresses. It's a dress very, very important for the girl; it's important to know the person, I believe, but at the same time it should be a shock to the person - the person should be shocked to be suddenly revealed. That's the work of a designer sometimes, to propose an ID of look.
Personality is so important - when you dress somebody for a big party, it is good to feel that the person has an ease and naturalness with what she is wearing.
When I started at Ricci, I did street wear for very cool, young girls, but the price point was for the fourth floor of Bergdorf Goodman next to Carolina Herrera. My cool girls cannot afford it.
My mother loved fashion and always had a great aesthetic. But she also considered the cost of it, with the kids, that it wasn't something to allow herself.
