Using Waze, they're saving time on the road, money on gas, and emissions into the environment - a proposition they really can't turn down. But more than that, drivers use Waze because they feel they are part of a community, working together to overcome the global headache that is traffic.
We discovered that there are actually fewer companies actually buying data.
Samsung and Apple seem to think that they're going to provide everything. Apple believes services will drive hardware, while Google wants to own each user regardless of hardware, so you have differing philosophies.
Maps are living, breathing organisms that change on a daily basis: You see it in new roads, bridge closures, and demolitions.
We will continue to make a real impact on drivers globally, helping them save time and money while making everyone's daily commute a bit more efficient and fun.
It's not in the interest of most mapping companies to make those changes as they occur, but if you give the power to local people, you can be sure that you're always getting the best information from the folks that actually drive those roads every day.
We struggle with this every single day - will third-party apps have room in the future of ecosystems?
You can see that tight integration, as Facebook and Twitter now have with iOS, makes the overall user experience better for both the partner and for Apple.
We are excited about the prospect of working with the Google Maps team to enhance our search capabilities and to join them in their ongoing efforts to build the best map of the world.
If you look at it now from the Google perspective, how do you make billions of dollars? Hundreds of millions doesn't count anymore; how do you make billions? And that's the question we've been tasked. Is this a Google-scale business, or is this a nice business for a startup?