I got freed of all of my addictions January 16, 2009, but at that point I didn't do a full surrender to Jesus. I didn't give a full surrender until February 18, 2017, so there's quite a story in between where God was still chasing me.
Advertising decisions are based on what's best for MyPillow, my employees and my customers.
I was 16 years old at the Supervalu Store in Chaska, Minnesota, working as a bag boy, and with one of my checks I went out and bought a $70 pillow in 1977. Who does that as a teenager?
I always had the dream of doing a 'real' infomercial because I had done smaller home shows and fairs. Everyone said it wasn't going to work. 'You need a movie star,' they said. But I wanted to do it myself because I'm selling the passion - there is a problem and I have a solution - that had resonated well with people.
We take such good care of our employees. What I do is think about what I would want my employer to be like. We started helping our employees with every facet of their lives, and our HR problems went from A to Z in reverse.
All of my employees have passion, the philosophy of caring about the customer as an individual customer.
I want 100 percent of customers to like MyPillow and 100 percent of people to be taken care of. If you help someone, they tell two people, they tell 20 people, they tell 200 people, and the money takes care of itself.
Well, you know, I've always been an entrepreneur. I've had it out of necessity.