Magnus Scheving
Magnus Scheving

Getting kids moving is a key factor in tackling obesity and health problems among the young.

Magnus Scheving
Magnus Scheving

'LazyTown' is on a mission to move the world to be a healthier place. When we get kids moving, we get their families moving. And when families move, we are one step closer to moving the world. Move the body, move the mind, every day.

Magnus Scheving
Magnus Scheving

I honestly think that kids should not exercise: they should keep fit through play. The most important age is zero to seven, both for the kid and the parent - for parents, because this is the time when your kid learns how to walk, talk and other behaviour.

Magnus Scheving
Magnus Scheving

My boy and I move. We have this game where if we dress in a particular item of clothing, we have to do a different movement. A hat means 20 jumps - that sort of thing. When I put a scarf on, my son has to drop down and do push-ups, immediately. He thinks it's really funny.

Magnus Scheving
Magnus Scheving

I am nearly the worst role model for a healthy person. To me, a healthy person is someone in balance. Sometimes you eat hamburgers, sometimes salad; sometimes you move, sometimes you don't. I eat more healthily than unhealthily, but I do sometimes eat unhealthy food.

Magnus Scheving
Magnus Scheving

My philosophy is 'learn while you live.' 'LazyTown' is about balance. I'm not there yet.

Magnus Scheving
Magnus Scheving

I learned that there are two things that kids really like: movement and love. Happy kids move; unhappy, they don't move.

Magnus Scheving
Magnus Scheving

'LazyTown' is basically about motivation. So what do I call motivation? I call it 'go.' The show is going to inspire kids to go. Go fishing. Go dancing. Go live.