Lapo Elkann
Lapo Elkann

I like listening to music and driving. How do you say... It's the only way I can 'chillax.'

Lapo Elkann
Lapo Elkann

Real luxury is customization.

Lapo Elkann
Lapo Elkann

The Cinquecento was an engine of motivation at Fiat. It refurbished the image of the entire company. It's a symbol for the company, but it's more than that. It's a global Italian symbol, as Mini is a global British symbol and the Beetle is a global German symbol.

Lapo Elkann
Lapo Elkann

I need to make things mine. It annoys me to buy something that is imposed on me. When I have a suit made, I go to the Sicilian tailor Alessandro Martorana in Turin. I like shorter jacket sleeves and often fold the cuffs up. It's more modern that way.

Lapo Elkann
Lapo Elkann

If you stop for lunch elsewhere in the world, you tend to eat a sandwich, and a bad one. Italy is unique for the style of life. I think everyone envies it a bit.

Lapo Elkann
Lapo Elkann

Just because you're born in a privileged family and have money doesn't mean you're happy. Happiness you can't buy. Happiness is something you need to work for.

Lapo Elkann
Lapo Elkann

I've missed a lot of trains in my life, and another one always comes.

Lapo Elkann
Lapo Elkann

Tailor Made will help Ferrari's clients tailor their cars in a very personal, specific way. It's a bespoke service, like visiting Huntsman or Anderson & Sheppard or whoever your favourite Savile Row tailor is.

Lapo Elkann
Lapo Elkann

The value of 'Made in Italy' must necessarily be up-to-date. This is the philosophy that Italia Independent has embraced. We decided from the outset to do away with stereotypes and attune ourselves to the extreme pace, to the incessant metamorphoses of the globalized world.

Lapo Elkann
Lapo Elkann

I have never let down Italy, and I never will. I love my country, and I owe a lot to my country, and in that sense, whatever I can and will be able to do for my country, I will do.

Lapo Elkann
Lapo Elkann

I don't have an MBA, and I didn't go to Yale. I'm not an academic person and wasn't a good student. Instead, I've been taught by some of the most inspiring people in the world.

Lapo Elkann
Lapo Elkann

My company Independent Ideas worked with Gucci on a special edition Fiat 500.

Lapo Elkann
Lapo Elkann

I do not follow the rules of fashion, and I don't like to be considered a man of the world of fashion. I like to call it the 'style industry' because we try to work on taste.

Lapo Elkann
Lapo Elkann

I'm a freestyle creative entrepreneur. Not a businessman. I like to create ventures in which creativity stands at the centre.

Lapo Elkann
Lapo Elkann

I am Jewish, Italian, American, Catholic.

Lapo Elkann
Lapo Elkann

I have the Italian flag embroidered onto all my dress-shirt cuffs. I am very proud to be Italian.

Lapo Elkann
Lapo Elkann

Even when it comes to zippers and buttons, Italy reigns supreme. The luxury market is ours, as demonstrated by the voracity with which various foreign conglomerates are buying up the jewels of our manufacturing sector.

Lapo Elkann
Lapo Elkann

London is the financial capital of Europe, a great platform to America and Asia. I love the fact that in British culture you can be whoever you want, and people don't even look at you. I don't feel that in Paris or Milan.

Lapo Elkann
Lapo Elkann

I love challenges, and I believe that the challenge of quality cinema should not be underestimated as an important part of the Italian cultural offer.

Lapo Elkann
Lapo Elkann

I am in love with cars; I love anything that moves.