Just as the cultures, lifestyle and food differ vastly from our own, music for the Tamil/Telugu audience is vastly different from that of Mollywood.
Telugu and Tamil industries keenly watch Malayalam movies and are appreciative of the content, be it 'Ustad Hotel,' 'Premam' or 'Bangalore Days.' They've also been listening to our music. That's how I was approached for Telugu films.
I can switch between different moods easily.
Everybody should enjoy your final product.
I take breaks now and then. But when I work, I get things done at a fast pace.
It is mostly a spur of the moment decision to try out an actor's voice for a particular song.
We use the immense possibilities of technology to make the rendering better; anyone can be a singer now!
I can work across all genres of music be it classical, hip-hop, western, traditional or folk.
I'll admit I started off getting actors to sing my compositions as a marketing strategy, to give the songs and films extra mileage.
Every song that I compose has to satisfy the music director in me.
Many people work behind a music project, but hardly get recognised.
When I worked as music associate, I have observed my parents and grandparents waiting to see my name on the screen. But, it wouldn't be there.
I don't sit inside the studio all the time. I travel around researching music.
I like the way the Telugu industry treats an artiste, they show a lot of respect.
Every day I receive a lot of messages on Facebook from people of A.P. and Telangana, mostly about songs from my Telugu movies. From the messages, I get a lot of ideas about the music they like.
I call 'Mukkathe Penne' my first emotional hit because it's the kind of song that goes straight into the hearts of the audience.
You can't slot a time and a space and think 'ok now it's time to sit and compose.' It just doesn't work like that for me.
Gone are the days when the merit of a song was measured by the success of the movie.
As it is with anything, if you have tuned your song well, it will be appreciated whenever it is released, especially now that FM stations and television channels are there ensure that it reaches the audience.
I don't work late into the night.
