The DC Universe animated made-for-videos are a great, specific opportunity to offer fans something that they might not have gotten otherwise; it's also proven to be a great business for Warner Video and Warner Premiere.
Motion comics take the underlying physical book material and enhance or modify it slightly enough to make it unique and, we think, best-suited for a digital environment.
We have to be really sensitive to making sure were not creating any stories that don't feel like they're ready to be told... We have to make sure we're getting the right story and the right content from the talent we work with.
I will say that Vertigo is an area of great interest to me. It is even less well tapped than other parts of DC, and could potentially offer amazing stories for our future television video game, digital and consumer products businesses.
The driving factor for me is having DC as one company together ourselves. Our ability to work more collaboratively with the whole studio is certainly a benefit.
There are no easy answers for the balance of how you protect the core business of the books with what the digital future will look like, but that would be our job with DC Comics, to figure that out and experiment and take some risks while always protecting the core business.
While it would be as wrong of me to attribute these traits to women at the exclusion of men as it would be for a man to do the reverse, I think women can often be very strong team players and good communicators and collaborators.
I certainly am the first to acknowledge where I don't have strengths, but I think I'm pretty good at acknowledging where I do.
Unlike Marvel, we are not setting up redundant organizations for expertise that exists. We will track all DC properties to measure financial success.
Our goals were and are to be sure that we set up DC Entertainment to be more integrated and more cooperative within DC as well as in Warner Bros.
We wanted to protect the legacy of DC Comics here in New York, and there are many things that make sense to protect and maintain while setting up parts of the organization in Los Angeles to grow.
We think we've got great stories and characters that will lend themselves to great standalone experiences, and that's the way we're focusing on it.
I've had the luxury of working on a lot of our great brands here at Warner Brothers, including a lot of the DC ones. I've also worked on a lot of great brands that were not DC.
I don't presume to describe myself as a creator anymore, but I certainly love the process, and I hope I can do a lot of great things for the talent who are in and around DC.