Ariel Helwani
Ariel Helwani

Bruce Buffer will forever be synonymous with the UFC and is a living legend, but I very much enjoy when Joe Martinez works a UFC card. He's a pro with a great delivery.

Ariel Helwani
Ariel Helwani

I've often felt that it was important to have an MMA media association, not so much to fight battles and things of that nature but also to teach a lot of the younger journalists.

Ariel Helwani
Ariel Helwani

Aspen Ladd is quite the enigma. She looks and acts like a Girl Scout out of the cage, but in there she is an absolute beast.

Ariel Helwani
Ariel Helwani

We need more coaches like Eugene Bareman in this sport.

Ariel Helwani
Ariel Helwani

They don't make them like Trevor Wittman anymore.

Ariel Helwani
Ariel Helwani

When the UFC visits Canada, the card is usually filled up with a bunch of Canadians.

Ariel Helwani
Ariel Helwani

I can understand why people have a hard time separating their feelings on Covington the man and Covington the fighter. He certainly doesn't make it easy. He's extremely polarizing on his tamest day. But it's important to note that he wants the world to hate him.

Ariel Helwani
Ariel Helwani

It's one thing to boo, but to actually pelt someone down below because you're upset a sporting event went a certain way is just so bizarre to me.

Ariel Helwani
Ariel Helwani

Lord knows we've been guilty of getting too excited about a title reign only to see it last one or two fights.

Ariel Helwani
Ariel Helwani

I have no problem admitting I have a soft spot in my heart for Faber. He's a pioneer and a trailblazer and has always been a pleasure to cover. He's a great guy who happens to be my mom's favorite fighter, as well.

Ariel Helwani
Ariel Helwani

You have to entertain in the UFC. Like it or not, this isn't news. It has been this way for a while, and it will continue to be this way.

Ariel Helwani
Ariel Helwani

I'll never forget the 2019 edition of International Fight Week for a couple of reasons: Not only did I experience my first earthquake, but I also got to work as a sideline reporter for three NBA Summer League games.

Ariel Helwani
Ariel Helwani

Rousey took the fast track and marketed herself well.

Ariel Helwani
Ariel Helwani

When I'm watching a fight with my wife, when the women come on, I can tell she's more into the fight.

Ariel Helwani
Ariel Helwani

If I have news and sit on it I'm not doing my job.

Ariel Helwani
Ariel Helwani

That's my role, I go get news.

Ariel Helwani
Ariel Helwani

I'm not trying to steal anyone's shine.

Ariel Helwani
Ariel Helwani

I love journalism.

Ariel Helwani
Ariel Helwani

I want to be the Howard Cosell of MMA.

Ariel Helwani
Ariel Helwani

One of my roles, and one of the things I'm good at, is breaking news.