We need to focus on what we know to do best, and our domain is the highest quality in luxury products and spending the most attention on uncompromising quality, not on being technologically advanced.
I think to create brands such as ours and to develop them takes time, and many people when you ask them what is luxury, they say time. And in a way it's true.
Italy has a special place in my heart.
We have very strong roots in Italy and we are committed to deepen these roots even more.
We absolutely take no decisions based on the share price, not for LVMH.
I am not often proud.
The luxury industry is being radically reshaped by technology-driven innovation.
If I see one of my sales assistants neglecting someone because he doesn't look like a good client, he's fired immediately.
LVMH is not just about numbers. It's about people.
It was clear that my father wanted us to work with him. I mean, it is a family company.
I'm a visual person, a conceptual person.
Advertising has always been something I kind of understood.
Of course I have other passions... but my real investment obviously without a second thought is LVMH and what my father created.
I like to respect my customers.
Not every brand is for everybody.
It takes eight to nine months for a Berluti client to get a pair of custom-made shoes and it's fine. I was always against see now/buy now, as I don't think it's relevant to what we do and is not a good image of luxury.
In many competitive worlds like luxury, things are done behind closed doors and with secrecy, so one day I had a eureka moment: for one weekend we show everything, full transparency, forget about business or commerce and showcase our work.
Millennials, as others, want creative, durable, desirable, and beautiful products. But they do add a new criteria: respect.
Berluti, we manufacture wonderfully successful sneakers, which I'm proud of. But I certainly don't forget the beauty we have to cultivate, the prestige of Venezia leather bespoke shoes, because this is a unique know-how that does not exist anywhere else.
I'm not the biggest fan of airports. I try to arrive a few minutes before check-in closes.
