There is nothing remotely dignified about sorting through rotting trash to find something to feed your child, or asking someone for money because you have none (anyone who has contrived to give people money before they had to ask will never forget the look of gratitude in their eyes).
When I was a teenager, I was an umpire for a competitive league for 8- to 9-year-olds. I was really bad at it because I didn't know all the rules, and all these kids were better athletes than me. I made a bad call, and this dad snapped on me. Then he dumped his trash from his cooler, and I had to kick him out of the stands.
If one's man's trash is another man's treasure, then one industry's potential failure is another's opportunity.
Americans trash the planet not because we're evil, but because the industrial systems we've devised leave no other choice. Our ranch houses and high-rises, factories and farms, freeways and power plants were conceived before we had a clue how the planet works.
You know, people are always asking, 'What's your brand?' and, 'What are you all about?' Then you get other people saying, 'You need to do what Connor McGregor does.' But that's not me. That's not who I am. I'm not going to talk trash and build off the bad boy image.