I do like a little romance... just a sniff, as I call it, of the rocks and valleys. Of course, bread-and-cheese is the real thing. The rocks and valleys are no good at all, if you haven't got that.
The quickest way to detect a cult is to sniff for doublethink. The cult seeks control over its membership not by providing a coherent theological system but by providing the opposite: an unstable theology infinitely malleable to the needs of the cult's top echelon and uninterpretable at all times to anyone below that level.
Gramercy Tavern appeared on the cover of New York Magazine the day we opened, and it was five deep at the bar with people who were not necessarily here to dine. They just wanted to kinda sniff out the hot, new restaurant.
I have realized that the taste of the viewer can constantly change. So you need to sniff out the need for change. Constantly restructuring your own business to cater to changing taste is imperative.
It's fun to sniff and slather on beauty products, but the end goal is finding what appeals most to 'Teen Vogue' readers and reporting on it in the most compelling way.
If there is any message in the 'Wimpy Kid' books, it is that reading can be and should be fun. As an adult reader, when I see an obvious moral lesson to be taught, I run in the other direction... Kids can sniff out an adult agenda from an early age. I'm writing for entertainment, not to impress literary judges.