Human models are more vivid and more persuasive than explicit moral commands.
Negative thinking patterns can be immensely deceptive and persuasive, and change is rarely easy. But with patience and persistence, I believe that nearly all individuals suffering from depression can improve and experience a sense of joy and self-esteem once again.
The more informative your advertising, the more persuasive it will be.
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
A drunk driver is very dangerous. So is a drunk backseat driver if he's persuasive.
Unhappy, let alone angry, religious people provide more persuasive arguments for atheism and secularism than do all the arguments of atheists.
To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful.
Our criminal justice system is fallible. We know it, even though we don't like to admit it. It is fallible despite the best efforts of most within it to do justice. And this fallibility is, at the end of the day, the most compelling, persuasive, and winning argument against a death penalty.
I consider myself a persuasive person. With the ability to persuade comes a certain level of power.