If you understand cause and effect, it brings about a set of insights that leads you to a very different place. The knowledge will persuade you that the market isn't organized by customer category or by product category. If you understand the job that consumers need to complete, you can articulate all of the experiences in that job.
I believe in believing. My coach John Kavanagh is a big atheist, and he is always trying to persuade people to his way of thinking, and I think, 'What a waste of energy.' If people want to believe in this god or that god, that's fine by me; believe away. But I think we can be our own gods. I believe in myself.
We wanted to take on social and political and LGBTQ stories which no one at the upper level of the entertainment industry ever really wants to do. So you have to fight, and you have to persuade, and you have to manipulate the studios and the networks. And you have to go back - over and over again - until they say yes.
One of the questions writers bump up against in their work, whether they know it or not, is about lying. Because fiction is a form of deceit, and one's abilities are measured by how convincingly one can persuade readers that these events really happened.
If you have to be persuaded about something, you shouldn't do it.
And I saw the sax line-up that he had behind him and I thought, I'm going to learn the saxophone. When I grow up, I'm going to play in his band. So I sort of persuaded my dad to get me a kind of a plastic saxophone on the hire purchase plan.
Most therapists do not appear to know how to pinpoint and reverse therapeutic resistance - to head it off at the pass. Instead, they try to persuade the patient to change, or to do the psychotherapy homework, while the patient resists and 'yes-butts' the therapist. The therapist ends up feeling frustrated and resentful, and doing all the work.
I always believed as a speechwriter that if you could persuade the president to commit himself to certain words, he would feel himself committed to the ideas that underlay those words.
I had a client who was getting ready for the Oscars, and all she ate was one meal a day - of two boiled eggs! I was able to persuade her to add some almonds and a protein shake and some vitamin supplements. It's a self-defeating strategy. You need to eat enough, particularly protein, to build lean and toned muscle in the first place.
In any operation, what you have to do is to persuade the patient to grant access to the patient's energy. The purest form of that is when you're trying to help a woman through labor: when you're saying, 'Push, push!' and you're rhythmically with the woman.
