It is time that we dispensed with the myth that the market is a force of nature that should not be meddled with. Markets are social creations that can be, and have been, modified for social purposes.
Back in 1983, the United States government approved the release of the first genetically modified organism. In this case, it was a bacteria that prevents frost on food crops.
Europe will not accept genetically modified foods. It doesn't make any difference in the final analysis what Brussels does, what Washington does, or what the World Trade Organization does.
The position I took at the time was that we hadn't really examined any of the potential environmental consequences of introducing genetically modified organisms.
What I noticed, in the short time I've been in Chickenfoot, we wound up doing a tour and a live DVD with basically that scoop sound. I was using OD2 for that entire tour. When we went out on this new tour and made the new record, I used the amp in an entirely different way. It was already modified.
The cornerstone of our Tech 5 development platform is this uniquely textured map or world, where every surface doesn't have a repeating texture on it. It can all be stamped and modified due to the work done on it. The core technical question to be resolved on this was how do we get that media set to be playable on the iPhone.