Sometimes you have to put a wrench in the gears to get people to listen.
I think we choose gear by the way that it looks. We choose lots of things by the way that it looks. I don't like bands that look like roadies. I don't like when I can't tell who's the guitar tech and who's the guitar player.
The Road & Track audience is basically me, you know, the car geeks. But, we have to acknowledge that most people find that, socially, very, very boring. We huddle in corners and we talk about differentials and final drive ratios, and most people just don't care. You have to acknowledge the fact that 'Top Gear' can't be about that.
We like to be involved vaguely in the creative process so we know what's going on and we have some input, but actually, 'Top Gear' is at its best when the producers spring something on you and we respond naturally to it. The more you know, the less realistic your reactions.