Audiences are always better pleased with a smart retort, some joke or epigram, than with any amount of reasoning.
All literature is an effort at the formal character of the epigram.
The art of newspaper paragraphing is to stroke a platitude until it purrs like an epigram.
Brazil is a country largely resistant to ideology. This is a strange fact given its founding by followers of the French philosopher Auguste Comte, who inscribed an epigram from his philosophy of positivism in the national flag: Order and Progress.
Somewhere in the world there is an epigram for every dilemma.
