When all else fails, complicate matters.
We have a writing process that's very much you try to create the character in a complicated way and then you let the story lead you to discovering who the character is in a natural way.
All of a sudden, if you think about the entire ecosystem of connected devices that can pull down information, access content and allow me to share and work and communicate, the vast majority now are not Windows computers. They are iPhones. They are iPads. They are Android devices.
The dynamic with social is you tend not to have products with 30% market share. It's all or nothing. Email works because we have open standards that let you communicate across any email client.
I think the best thing I can hope to achieve is to educate, or make aware, as many people as possible on how the little things they do every day really do affect our environment, and how easy it is to fix some of those things.
My wife and I do not argue. We communicate. We talk. But we've never fought in our entire relationship.
I'm not sophisticated when it comes to politics, when it comes to journalism.
You know, one of the things I like about this world, or at least I like about the way we're presenting this world, is these issues are terribly complicated - not nearly as black and white as we're led to believe.