I'm interested in visual vocabulary, like Warhol was interested in that vocabulary of advertisements and television and pop culture.
We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.
I'm not a very good advertisement for the American school system.
When Ralph Lauren creates a collection of clothes, he's not really worried about a single tie or a single shirt or a single belt... he's creating a movie, and the characters that he casts in his advertisements or the people that work in the stores are the actors in his life.
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
A good advertisement is one which sells the product without drawing attention to itself.
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
