When people talk about wearables, when people talk about connected XYZ - home, car, whatever - those are all smartphone technologies.
Look at smartphones. We are seeing growth almost like a barbell. You see lower-priced but high-volume growth in the developing world. But it ends up the average selling prices in the developing world are actually a lot higher than what people think.
In the chip business, our higher-tier products are actually becoming more expensive because more and more of the functionality of the phone comes into the chip itself. So we have been grabbing content on the phone at a time when the phone is becoming more and more like a PC in terms of things it can do.
If you look at where the growth is happening - tablet growth compared to the traditional PC growth - you just can't compare them.
Power, of course, is very important, but really, there's a bundle of technologies you have to have to make sure they're highly integrated, so you have to have modem, you have to have connectivity, you have to have GPS, you have to have graphics, you have to have CPU.
