Apple, at its best, isn't a technology leader.
Everyone is on Facebook. It is very rare that I can't find a startup. Out of the 72 Y Combinator startups, almost all of them were on Facebook.
It's amazing that about 10% of startups couldn't be found on Facebook because they had common names or names that weren't searchable.
Use photos and videos often. The best startups post lots of imagery and videos. The worst ones? Text only.
It's amazing when I walk through an expo hall and can't figure out what a company does just by walking past its booth.
The more Zuckerberg knows about you, the more media he will be able to bring you.
