We made Casamigos just for us to drink. Four years later when, you know, we're offered a billion dollars to sell the company, yeah, we were kind of shocked.
None of our bars smell like a bar at all - that's our number one rule - and we use certain scented candles and certain types of incense in order to give our bars a specific feel and ambiance.
I travel light, but always with three key things: Passport, cash and iPod. The latter is perhaps the most key - it keeps me going at the gym or on the plane; I listen to everything from rock to country to blues.
When times are good, people drink. When times are bad, people drink.
Always be interested in what's happening with other people.
When I interview someone, I want to find out about their life, get a sense of their personality, their passion. Maybe I'm hiring for a certain job, but even if your job is marketing, I'm going to ask you for your opinion on other things - taste this, what do you think of this bottle?
My wife is great at giving input for my projects. She's good at naming places, she has pretty good taste in music, and as a model, of course, she's excellent when it comes to lighting.
I'm usually up until around 1 A.M. or 2 A.M. I don't get much sleep - and I prefer it that way, writing notes and coming up with different ideas for two to three hours between 11 P.M. and 1 A.M. or 2 A.M.
I don't give my employees hours - some of them come in at 7 A.M., some at 10 A.M., some stay until 6 P.M. or midnight. They have that freedom to come and go as they wish, although they all put in more hours than your 9 to 5.