My philosophy is very much to encourage my children to forge their own success and happiness, even though that will undoubtedly involve much more modest levels of wealth creation.
My father was unwell when I was 11, had a stroke at 14 and died when I was 18. My mother going to work at seven in the morning and coming back to look after him and me and my brother left its mark on me.
I considered several names, but Titania, a character from Shakespeare's 'Midsummer Night's Dream', was best able to portray the image I wanted for what is a fantastically elegant and sexy yacht.
I'm known for value for money. I was brought up to be frugal, and it's definitely a factor in my success. I was born in the Fifties, which was a frugal era, and my family had to be very careful with money out of necessity.
I might have made more money if I had outsourced to India, and I knew I'd find it easier to hire senior managers in London. But I wanted to be in Stoke. What could be more satisfying than creating work for 3,000 people in my home town?
My favourite thing is to come down to London from my home in Staffordshire in the helicopter and then get my bike out of the back and cycle into London. It's wonderful.
I do like a healthy dose of adrenalin, but my character is more rounded. I am not timid; I like excitement.
I will stay living in Staffordshire. Other people would be moving offshore. I am reasonably happy to help support the British economy. I have done very well out of Britain.
Sometimes your worst competitors are the ones which are dying because they do stupid things.
Before I really even understood what the term meant, I wanted to be wealthy. I wanted to be able to drive the beautiful old Rolls-Royces my father admired when I was a child.
I believe in workers' rights when people are doing a good job.
I'm addicted to the deal, to the next thing. It's irresistible.