James Cash Penney
James Cash Penney

The well-satisfied customer will bring the repeat sale that counts.

James Cash Penney
James Cash Penney

The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman.

James Cash Penney
James Cash Penney

Success cannot come from standstill men. Methods change and men must change with them.

James Cash Penney
James Cash Penney

I never trust an executive who tends to pass the buck. Nor would I want to deal with him as a customer or a supplier.

James Cash Penney
James Cash Penney

Success will always be measured by the extent to which we serve the buying public.

James Cash Penney
James Cash Penney

It was always my practice to train salespeople under my direct supervision, and to treat children with the utmost consideration.

James Cash Penney
James Cash Penney

No company can afford not to move forward. It may be at the top of the heap today but at the bottom of the heap tomorrow, if it doesn't.

James Cash Penney
James Cash Penney

The Golden Rule finds no limit of application in business.

James Cash Penney
James Cash Penney

The disciplined are free.

James Cash Penney
James Cash Penney

We get real results only in proportion to the real values we give.

James Cash Penney
James Cash Penney

No serious-minded man should have time for the mediocre in any phase of his living.

James Cash Penney
James Cash Penney

Men are not great or small because of their material possessions. They are great or small because of what they are.

James Cash Penney
James Cash Penney

A store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization.

James Cash Penney
James Cash Penney

Exchange ideas frequently.

James Cash Penney
James Cash Penney

There's no better friend to any merchant than a fair competitor.

James Cash Penney
James Cash Penney

I was long brought up to think that it was nothing short of a crime to miss a sale.

James Cash Penney
James Cash Penney

Clock watchers never seem to be having a good time.

James Cash Penney
James Cash Penney

It is the service we are not obliged to give that people value most.

James Cash Penney
James Cash Penney

We can serve our customers well only if our buying jobs are right. You cannot sell if you haven't ordered wanted goods into your store.

James Cash Penney
James Cash Penney

Salesmanship is limitless. Our very living is selling. We are all salespeople.