Indians are sometimes accused of being condescending toward Westerners and of being excessively preachy in their attitude toward other nations. That accusation is sometimes correct.
Humiliating events have a way of capturing the public's imagination. So it has been since antiquity, when gladiators were pitted against each other and the legions of Spartacus were crucified in endless rows on the way to Rome.
At their worst, message boards can subject you to mindless braying or outright stock scams. But at their best, they provide meaty insights on just about every stock imaginable.
Broadcasts from the floor of the New York Stock Exchange have propelled once-obscure financial journalists such as Maria Bartiromo to celebrity status and made CNBC to investors what ESPN is to sports fans.
All too often, the pitchmen are selling the notion that if you gain 'control' over your financial destiny - pick your own stocks and execute your own trades - it will be the first step on a short road to riches.
Numerous academic studies have shown that amateur investors make poor traders - buying stocks for the wrong reasons, holding losers for too long, and acting on whims and emotions.