A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
Education is what survives when what has been learned has been forgotten.
The way positive reinforcement is carried out is more important than the amount.
The consequences of an act affect the probability of its occurring again.
When you run into something interesting, drop everything else and study it.
The ideal of behaviorism is to eliminate coercion: to apply controls by changing the environment in such a way as to reinforce the kind of behavior that benefits everyone.
Society attacks early, when the individual is helpless.
Properly used, positive reinforcement is extremely powerful.
The environment will continue to deteriorate until pollution practices are abandoned.
Even the mundane task of washing dishes by hand is an example of the small tasks and personal activities that once filled people's daily lives with a sense of achievement.
The feeling of being interested can act as a kind of neurological signal, directing us to fruitful areas of inquiry.
I don't deny the importance of genetics. However, the fact that I might be altruistic isn't because I have a gene for altruism; the fact that I do something for my children at some cost to myself comes from a history that has operated on me.