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The democratic ideal springs from the ideas of liberty, equality, majority rule through free elections, protection of the rights of minorities, and freedom to subscribe to multiple loyalties in matters of religion, economics, and politics rather than to a total loyalty to the state. The spirit of democracy is the idea of importance and worth in the individual, and faith in the kind of world where

the individual can achieve as much of his potential as possible.

In my view, most human beings are innately neither moral nor immoral but rather amoral. They are driven by emotional self-interest and have the potential to be either moral or immoral, depending on what their self-interest dictates, and will be influenced in their choices by emotions and socio-cultural contexts. Circumstances will determine the survival value of humankind’s moral compass in that

being highly moral in an immoral environment may be detrimental to one’s survival and vice versa. Indeed, our neuronal architecture is pre-programmed to seek gratification and feel good regardless of the reason. All apparently altruistic behaviour serves self-interest at some level.

One speaks of dictators ruling by "force". But what has enabled dictatorial governments to possess force? The only means by which a man can become a dictator is by getting at the public mind. The politician does not become dictator by the strength of his own muscles. He must persuade others, millions of others, to use their muscles in a certain way.
The German National Socialists began as a

party of ten persons. And it would have remained a party of ten persons had not its promoters been able to persuade — not force — others. Ten persons had no force as against the power of the German nation. The potential power of that party of ten persons consisted simply in its potential power to reach the public mind. Without that popular appeal it could never have come into being. And if,

and when, it loses that popular appeal, it will cease to be.

Ansoff (1965) gives only some indication of what he means by environment. This can be explained by Ansoff's classification of decisions into strategic. administrative and operating decisions. He (1965, p. 8) defines these types of decision as follows:
Strategic - to choose product-market mix
Administrative to structure the firm's resources for optimum performance
Operating - to optimize

the realization of the profitability potential with the present strategy.

To me, capital punishment is a form of societal self-defense. It should not be employed indiscriminately, but in cases of the most heinous crimes, the death penalty may be the only appropriate punishment. Some people believe it is right to take a life to save the life of someone else, but they would not vote to take the life of a convicted criminal, no matter how horrible the crime. Others believe

that killing another person for any reason is simply wrong. I respect those opinions, but I disagree with them. I'm convinced that government has a duty to promote community defense. The death penalty, when applied in appropriate cases, can be a strong deterrent to crime. It is certainly a deterrent to the convicted criminal sentenced to death, and it is also a deterrent to other potential capital

offenders.