James C. Collins
James C. Collins

For no matter what we achieve, if we don't spend the vast majority of our time with people we love and respect, we cannot possibly have a great life.

James C. Collins
James C. Collins

The purpose of bureaucracy is to compensate for incompetence and lack of discipline.

James C. Collins
James C. Collins

Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice, and discipline.

James C. Collins
James C. Collins

Great vision without great people is irrelevant.

James C. Collins
James C. Collins

Creativity dies in an indisciplined environment.

James C. Collins
James C. Collins

Bad decisions made with good intentions, are still bad decisions.

James C. Collins
James C. Collins

A company should limit its growth based on its ability to attract enough of the right people.

James C. Collins
James C. Collins

For, in the end, it is impossible to have a great life unless it is a meaningful life. And it is very difficult to have a meaningful life without meaningful work.

James C. Collins
James C. Collins

By definition, it is not possible to everyone to be above the average.

James C. Collins
James C. Collins

I don't know where we should take this company, but I do know that if I start with the right people, ask them the right questions, and engage them in vigorous debate, we will find a way to make this company great.

James C. Collins
James C. Collins

A culture of discipline is not a principle of business, it is a principle of greatness.

James C. Collins
James C. Collins

The most effective leaders of companies in transition are the quiet, unassuming people whose inner wiring is such that the worst circumstances bring out their best. They're unflappable, they're ready to die if they have to. But you can trust that, when bad things are happening, they will become clearheaded and focused.

James C. Collins
James C. Collins

Core values = The organization’s essential and enduring tenets – a small set of general guiding principles, not to be confused with specific cultural or operating practices, and not to be compromised for financial gain or short-term expediency.
Purpose = The organization’s fundamental reasons for existence beyond simply making money – a perpetual guiding star on the horizon, not to be

confused with specific goals or business strategies

James C. Collins
James C. Collins

It is better to first get the right people on the bus, the wrong people off the bus, and the right people in the right seats, and then figure out where to drive.

James C. Collins
James C. Collins

This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary market insights. Nor even is it about having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.

James C. Collins
James C. Collins

This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary market insights. Nor even is it about having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies. What is a visionary company? Visionary companies are premier institutions -- the crown jewels -- in

their industries, widely admired by their peers and having a long track record of making a significant impact on the world around them. The key point is that a visionary company is an organization -- an institution. All individual leaders, no matter how charismatic or visionary, eventually die; and all visionary products and services -- all "great ideas" -- eventually become obsolete. Indeed,

entire markets can become obsolete and disappear. Yet visionary companies prosper over long periods of time, through multiple product life cycles and multiple generations of active leaders.

James C. Collins
James C. Collins

The good news is that one of the key elements of being a visionary company is strikingly simple: Good old-fashioned hard work, dedication to improvement, and continually building for the future will take you a long way… The bad news is that creating a visionary company requires huge quantities of good old-fashioned hard work, dedication to improvement, and continually building for the future.

There are no shortcuts. There are no magic potions. There are no work-arounds. To build a visionary company, you’ve got to be ready for the long, hard pull. Success is never final.

James C. Collins
James C. Collins

Put your best people on your biggest opportunities, not your biggest problems. In

James C. Collins
James C. Collins

There is a direct relationship between the absence of celebrity and the presence of good-to-great results. Why? First, when you have a celebrity, the company turns into the one genius with 1,000 helpers.” It creates a sense that the whole thing is really about the CEO. At a deeper level, we found that for leaders to make something great, their ambition has to be for the greatness of the work and

the company, rather than for themselves.

James C. Collins
James C. Collins

Most businesses -— like most of anything else in life -— fall somewhere between mediocre and good. Few are great. When you compare great companies with good ones, many widely practiced business norms turn out to correlate with mediocrity, not greatness. So, then, why would we want to import the practices of mediocrity into the social sectors?