Edward De Bono
Edward De Bono

Creativity involves breaking out of established patterns in order to look at things in a different way.

Edward De Bono
Edward De Bono

An idea that is developed and put into action is more important than an idea that exists only as an idea.

Edward De Bono
Edward De Bono

Humor is by far the most significant activity of the human brain.

Edward De Bono
Edward De Bono

Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.

Edward De Bono
Edward De Bono

Logic will never change emotion or perception.

Edward De Bono
Edward De Bono

An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.

Edward De Bono
Edward De Bono

I think school is a place where thinking should be taught.

Edward De Bono
Edward De Bono

Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.

Edward De Bono
Edward De Bono

One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.

Edward De Bono
Edward De Bono

Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.

Edward De Bono
Edward De Bono

Argument is meant to reveal the truth, not to create it.

Edward De Bono
Edward De Bono

Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.

Edward De Bono
Edward De Bono

To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.

Edward De Bono
Edward De Bono

Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.

Edward De Bono
Edward De Bono

In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.

Edward De Bono
Edward De Bono

There's a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don't have to think, you just have to get more information - gets very dangerous.

Edward De Bono
Edward De Bono

The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.

Edward De Bono
Edward De Bono

Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised and nurtured.

Edward De Bono
Edward De Bono

In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.

Edward De Bono
Edward De Bono

If you wait for opportunities to occur, you will be one of the crowd.