I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at the end of the day if the artist doesn't support the brand or it doesn't make sense for the song, then it will never work. What we do is try to pair them up so that both sides are happy.
Roku collects money two ways: by selling hardware, which it calls 'players'; and by selling advertising and taking a cut of revenues from the video publishers on its platform.
If you crave further confirmation that Silicon Valley is a magical place where magical thinking reigns, consider the tale of Roku, the video streaming company that filed to go public Friday, when alert people everywhere were headed out for a long weekend.
As far as what makes a viral video, then it's gotta be something that you've either never seen before, a fresh piece of comedy, or something that relates to something topical.
I don't have to be stressed about it. When people watch videos of teams, they might see a certain player and think, 'If we kick him a little bit, maybe he'll get angry, maybe he'll get a booking.
I usually just go on Google and spend my hours just Googling Jennifer Beals. I think it's possible that I have a slightly unordinary obsession with her. YouTube videos. Interviews with her. Pictures I put on my desktop and my phone.