People have always liked to be frightened. People love to feel that jolt of adrenaline. People love roller coasters. People love skydiving. These things that really get your heart pumping, and horror films are sort of a safe way to get that rush I guess.
Don't try to guess what it is people want and give it to them. Don't ask for a show of hands. Try your best to write what you like, what you think your friends would like and what you think your father would like and then cross your fingers... The most valuable thing you have is your own voice.
Trying to guess what the (mass) audience wants and then trying to satisfy that is usually a bad recipe for getting something good.
Everybody has will - you just have to gather it. And I guess you choose where your inspiration comes from and give yourself that permission.
There was a lot of aggression in me. It comes from my Bihari roots, I guess.
My guess is that while the elites would like cleaner air, they are not willing to give up the convenience of being able to use their cars at will to get it, perhaps because they believe (I suspect incorrectly) that they can protect themselves from the consequences of vehicular pollution by investing in air-conditioners and air purifiers.