Remember that it is not enough to abstain from lying by word of mouth; for the worst lies are often conveyed by a false look, smile, or act.
Word of mouth and the Internet are the only press we have left.
Word of mouth now has a unprecedented influence because it spreads so far and so fast.
Nothing feels worse than knowing that people didn't see your movie. That they wanted to and the critics loved it but nobody knew where it was because it didn't do what it was supposed to do opening weekend. It used to be that independents were allowed to stay in the theaters, build word of mouth.
When we were younger and first starting out in Australia, we found that we sold more records by word of mouth because we were playing the bars, clubs, and small places and building a following. And as we got bigger, we still relied a lot on word of mouth.
What gets posted online is not short term, and is open for easy misinterpretation. Messages and pictures spread faster through the Internet than they ever could by word of mouth.
'Simon' was always a word-of-mouth book. When it came out in 2015, I don't know that anybody thought that 'Simon' could be mainstream. Publisher Harper Collins loved it in-house, but it wasn't a lead title. Nobody is more surprised than me that it's a film. It's the little book that could.
I was scouted by this talent scout back home. She found me because I used to make my dad these CDs of my music, and I think that some guy that he worked with had a niece who worked with the talent scout, or something really drawn out, kind of word-of-mouth.
Word of mouth travels faster than anything else.
Just about any story we think about doing, whether we've read it in a newspaper, heard it on the radio or come upon it through word of mouth - by the time you get there, every other network, cable station and talk show is already racing to the scene.
